About the
Project
For most of its 50-year journey, BIC stayed quiet. 2025 was the year to make noise, and we handed them the trumpet. The brand refresh injected fresh energy, repositioning BIC as modern, trusted, and people-first with a renewed identity, bold new language, and a 50th anniversary campaign themed 'Better Begins With Us' (internal) and 'We Do It Better' (external).
- ClientBotswana Insurance Company
- Year2025
- RoleBrand strategy, creative direction, visual identity design, internal + external campaign development, copywriting, production
