About the
Project
Brewed in Bots was a brand narrative and campaign concept developed for Kgalagadi Breweries Limited (KBL) in 2024. Rooted in Botswana's heritage, it reimagined KBL as more than a brewer, framing it as a symbol of national pride, cultural contribution, and homegrown excellence. The proposal highlighted the people, creativity, and opportunities that define what it means to be #BrewedInBots.
- ClientA KBL concept (not implemented)
- Year2024
- RoleBrand strategy, campaign development, creative direction, copywriting, graphic design